If you already have a website—whether it’s performing well or not—but want to start an SEO strategy, it’s important to know what Google knows about your site, which pages it has indexed, and to assess the overall health of your site, including titles, tags, images, load times, and so on.
This is important and beneficial; for me personally, it’s essential before launching an SEO strategy for a website.
Depending on the project, the scope, etc., we’ll be able to determine what kind of audit your website needs. Let me explain: a website with 10 URLs is not the same as one with 1,000 URLs.
That’s why it’s best to supplement the audit with a competitive analysis—an in-depth digital analysis that examines every aspect of your project. All of this will help you implement an effective SEO strategy.